Question by Brownie12866: What consumer product can I use for my project that displays the clear differences in gender?
This is what I am expected to do:
The task here is to use the analytical tool of gender to examine a product / event / activity in our world. Toys, toy stores and catalogues, clothing catalogues, music videos, video or computer games, greeting cards (baby, marriage, wedding, kids birthdays) beauty product advertising, commercials, tv shows (for adults or kids), popular music, Disney movies, – how is gender evident and reproduced in these everyday elements of our lives?
Someone is using fashion magazines, someone is using a disney movie, and another one is using brats dolls. They are going to show in the magazine and on the dolls who the wording shows how these products are show common characteristics related to the female or male gender.
Answer by Amit K
If you will go for a consumer durable product, you will never be able to find a product which is of use of any particular gender. For example, Scooty is meant for girls only, but I’ve seen boys also riding scooty.
The only option we are left with is to consider FMCG/CPG category. In this category also many products are becoming gender neutral. But even then many products has still boundaries (kindly note, we should not consider exceptional cases). For example, ladies bags and wallets are different from gents wallets. Ladies sandles are different from gents sandles. Undies are different from gents’ undergarments.
I hope I have given you a direction meaningful for your project.
Wish you all the best.
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